Essential techniques to develop business

Sales Training

Essential techniques to develop business

It is a practical training where participants will spend 50% of their time in practical exercises to discover and practice themselves to develop their ease with 4 essential techniques of business development.


  • Utilizing the fundamental techniques of business development
  • Selecting and varying your business development approach depending on the prospect
  • Bulding your business development action plan


  • Consultants
  • Sales representatives
  • Internal sales agents
  • Sellers
  • Accounts or Major accounts managers


  • Initial exercise: My pipeline is empty, boss!
  • Basis of business development
  • Organizing your time to succeed in business development
  • Preparing your prospection by managing your pipeline rigorously
  • Essential techniques of business development:
    • Cold calling
    • Networking
    • Social media
    • Marketing 1 to 1
    • Appropriation exercise on the essential techniques
  • Completing a full sales process over the phone:
    • Creating a good first impression
    • 10 agile sales techniques to persuade remotely
    • Overcoming the first obstacles
    • Following-up with your contacts
  • Following-up with a maximum of prospects while considering their needs and personality profiles
  • Integration and simulation exercise in “Fish bowl” mode to practice the concepts seen
  • Individual exercise: My business development plan


  • Duration: 1 day
  • Group: ± 12 participants