Delivering added value in the current context

Sales Training

Delivering added value in the current context

Training offered in interactive virtual class where participants will spend 50% of their time in practical exercises to practice and apply techniques to serve their customers, establish contact, and deliver added value in order to stand out from the competition.


  • Listing good practices to use in order to serve remotely
  • Professionally establishing the relationship to create a special bond
  • Adapting your approach to personalize the contact
  • Presenting your added value to capture the interest


  • Consultants
  • Sales representatives
  • Internal sales agents
  • Sellers
  • Accounts or Major accounts managers


  • Maintaining the relationship remotely:
    • Initial exercise: Good remote practices
    • Current tools to serve customers remotely
    • Exercise: One tools for each objective
  • Establishing a professional contact with added value:
    • Showing interest and attention
    • Preparing your presentation in “Elevator Pitch”
    • Speed dating presentation exercise: It’s me!
  • Being present by taking the time to listen:
    • Appropriation exercicse: Listening test
    • Active listening techniques
    • Ensuring virtual participation and interactivity
    • Appropriation exercicse: The right questioning
  • Personalizing your approach to solidify the relationship:
    • Differentiating personality types
    • World Café workshop: Adapting your approach
  • Captuing the interest by presenting your added value:
    • The 7 motivations for purchase
    • Developing a convincing argument: Why do business with us?
    • Simulation exercise: Why us?


  • Duration: 1 day
  • Mode: Interactive virtual class
  • Group: ± 12 participants